Blogs are a very important way of communicating in today’s society. Sometimes it can be a great thing, while other times it is not. Sometimes blogs are abused and used for the wrong reasons but for others it can help keep connected throughout the world.
The world has evolved so much by starting with writing hieroglyphics on a cave wall to communicate to blogging. We went through news, email and now “we have shifted to towards endless words on a screen.
In a way, blogging is an art. People can speak their minds freely and it reflects their personality. People from all over the worlds can read it and interact. This is a great way to “meet” people and gain knowledge. Another great thing about blogging is that it is instant so it is very convenient. It is a “true democracy at work”.
In the business world, blogging is used as a company Intranet. It helps greatly with contact to mass employees. This especially helps large businesses that needs a quick and easy way to contact and inform employees. This method is very inexpensive and doesn’t require a web designer. There are no disadvantages to a business blog with the exception that it might not be as professional as a regular Intranet but the blog can be personalized to fit the bloggers needs and wants. Some business blogs include Research Buzz and Gizmodo. This, in turn, can lead to direct sales. Blogs helps companies appear accessible and authoritative because clients and customers are accessed freedom for all your visitors to post comments. Also, customers will be much more likely to use your service or purchase your goods if they see you as an authority on a particular subject. Lastly, they build relationships. A difficult aspect of building a relationship with customers is building a bond with them. A blog enables you to speak more freely and in a more informal and personable style than your Web site does, and your readers will soon feel like they know you. The more they know, like and trust you the more likely they are to visit your main site, click your links and purchase your product. Blogging not only helps businesses, but they helps transport the news to the world, socialize with people of similar interests to your own and even for simple enjoyment or pleasure.
Blogs have their numerous benefits, however they do have some cons. Blogging without the right mindset is perhaps one of the worst things you can do when blogging. Let’s say you work for a large company and you tend to share a lot of knowledge with your customers through the use of blogs. This is a good thing, until you’re doing it for the wrong reasons. When a person blogs a lot and is fairly decent at it, it can lead to fame in the virtual world, with readers from all over the country and world going online and visiting your blog site. The problem with this is when you start becoming popular you don’t want to lose your status. So you’re more then likely going to be trying to write either more or better blogs to keep your readers coming back, while staying consistent. Now the problem comes when you honestly don’t have anything to write about yet you write anyways. This is where blogging can turn pointless and risk turning into an all about you article. We, the readers, already know you’re an awesome writer; you don’t need to go on an ego trip and brag about yourself, doing so will typically do the opposite of what you want and turn off readers from your site. Blogs also take away the great feeling of finding things on your own through research and exploration, and blogs aren’t always accurate. Which leads to the next point, you don’t want to believe everything someone says or blogs about. Don’t be a sheep, no matter how popular or famous someone is, do some of your own research as well. Blogs tend to be a one way conversation, you post and receive a comment, typically will not go any further. When you do actually write a good blog you have to compete with others just to try and get ranked or even have your blog read. Another downside to blogs is you don’t get paid to write them unless you are extremely good. It’s also hard to be original these days because so many people have written about the same or similar topics over and over. Therefore, that explains how blogging can sometimes be abused and can cause us to lack our human nature and have others disapprove of our blogging.
In sum, blogging is a new form of electronic chat that continues to gain popularity. It allows for freedom of expression and audience interaction. Blogging can be viewed in the context of a university or an organization, as a site for family and friends to interact with each other, as a tool to help with academic research, or simply as a voice for oneself. Blogging is a new way of communicating, and academics in the fields of public speaking, composition studies, and technical communication can augment their understanding of the nature of communication by giving it critical thought and study. The power of the media is in our hands and whether personal or professional, we are the people that can change technology.
Works Cited
http://www.gerrymcgovern.com/nt/2004/nt_2004_08_23_blogging.htm
http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm
http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm
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